The Story

This organisation has 25 members, all of whom arein one way or another related to the Altamiranofamily, one of the founding families of the town ElCuarenteno. The group was originally organized bythe late family patron, Benigno Altamirano de Dios,who passed away in 2004. Today the society is runby seven of Benigno's 18 children. El Cuarenteño is a rural community located in thefoothills of Sierra de San Juan, just west of Tepic.The area was initially settled in 1910, established asthe center of a wealthy landowner's farm. Severalyears later, the owner received petitions from hisworkers wanting to buy pieces of his land, but hedeclined their offer preferring instead to lease theproperty. In 1939 the Mexican government passedan agrarian reform resolution allowing theformation of Ejidos. PROCAA RESERVAMexicoLa Socieadad Productos del Campo Cafe, Aguacate y Mas (PROCAA) CooperativeEl Cuarenteño, Naryarit
LocationThe following year the community of ElCuarenteño was granted an endowment of 3,500hectares to form their own Ejido. PROCAA owns and operates the El Rustico wetmill. The name Rustico, Spanish for rustic, comesfrom the humble beginnings of this organization.This mill is as simple and basic as it can be, butthat is not to say that the coffee produced byPROCAA is lacking in complexity.